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What is Public Relations?
Business to Business Public Relations
B2B public relations programmes support the marketing objectives of a business. They are directed towards and conveyed by the media used by potential customers. Promoting products, services and problem solving capabilities are often central to B2B PR campaigns. Good PR also helps a business address issues with other stakeholders such as employee, investor and community relations.
A diverse range of digital devices are now used to access news information. This gives people greater choice in how and when they access information. All business, small, SMEs and large companies, need to convey their messages using all available news channels. Public relations helps you to do this in a cost effective, planned and sustained way.
Tailored for B2B PR we offer our personal PR definition:
B2B public relations communication is driven by the objectives of your business. It aims to project positive messages to relevant audiences (employees, customers, suppliers, etc.) to help shape their opinion of and behaviour towards the business to enhance reputation and performance (sales, profitability, market share, etc.).
Official Definitions of PR
“Public relations is about reputation – the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” ...The Chartered Institute of Public Relations, UK
“Public relations helps an organization and its publics adapt mutually to each other.” ...The Public Relations Society of America
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